Upland Secret Barrel Society Membership Unveiled
Rumors about a possible Upland Brewing Company reserve society have been swirling for months after the brewery instituted a lottery system for purchasing their limited sour ales. Details were revealed today for the Secret Barrel Society, which would guarantee members the right to purchase 8 different sour beers over the course of 2014. Sounds great, right?
Of course it does. However, unlike similar exclusive clubs established by The Bruery, Crooked Stave, Cigar City and others, the $250 Secret Barrel Society DOES NOT include the beer in question.
- 2014 Secret Barrel Society Certificate
- Two Upland Sour Program custom glasses
- First right of refusal for 2015 membership
- 1 free non-transferable general admission ticket to Sour Wild and Funk Fest
- Free entry to a special event for Secret Barrel Society Members
…and here’s the fine print (read this a couple times):
“Please note, only your Sour reservation, not the purchase of your beer, is included in your membership fee. Your beer must still be purchased at a retail location (Indy or Bloomington) after it is released.”
So what are the benefits, you might ask?
“The benefits of the Secret Barrel Society are twofold. Members are guaranteed a reservation from eight individual sour releases throughout the year, meaning no more waiting and wondering about the lottery, and every dollar generated through membership will bypass pockets and paychecks and go directly to growing our Sour Ale Program. Provided we hit membership capacity, this will be enough to fund 95% of an expansion that will put us well on our way to building a great American sours brewery, meaning increased Upland Sour Ale availability for all!”
500 memberships are available and on sale now. Check out the official details here.